Media Liaison and PR (TV, Newspaper and Radio)

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Media Liaison and PR (TV, Newspaper and Radio)

Media Liaison and PR (TV, Newspaper and Radio)

Media Relations involves working with media for the purpose of informing the public of your mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising and majorly building an individual as a brand or an organization especially during this political period.

Media relations refer to the relationship that you as an individual or company or organization develops with journalists, while public relations extend that relationship beyond the media to the general public. We focus on both since a politician needs both good media relations and amazing public relations since they are public figures.

For Public Relations, the need for a good reputation should never be underestimated. Even booming politician feel the financial sting when falling out of favor with the public. Just look at the many examples (in the Kenyan Political arena) of media mismanagement causing stocks to plummet overnight. This distrust is increasing with each political wave, whose bright minds choose no longer to vote for politicians with a bad reputation. Strong media relations are vital to keep yourself afloat.

My Leader Kenya uses professional tools and resources to help you share your knowledge, thoughts, manifesto and expertise with your target group of individuals and also with the country at large.

 

The Following are the Amazing Services you will get if you decide to incorporate this service from us:

  1. Establishing the foundations of your communications
  2. Establishing your messaging
  3. Modelling your campaign strategy
  4. Holistic PR: One beyond the press release
  5. Inbound PR: Make your news findable in an online newsroom especially all digital media since everyone is digitally savvy nowadays.
  6. Training on the art of spokesman ship
  7. Proper Preparation for interviews
  8. Prompt solutions in case you find yourself in a crisis situation?
  9. Setting goals and measuring results





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