Targeted Campaign Ads and Promotions

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Targeted Campaign Ads and Promotions

Let’s face it, everyone is online now and that’s how you should be reaching voters. Political advertising through targeted campaign Ads and promotions allows aspiring candidates to directly communicate their message to voters and influence the political landscape. By running ads across the various social media platforms, political candidates can reach audiences that otherwise may not have been paying attention to the election and establish name recognition, highlight important issues, sell their manifesto, and call attention to the shortcomings of their opponents.

In the past, the vehicle for political ads was traditional media i.e., newspapers, billboards, and television. However, now, online political advertising has exploded following the entry of social media. The beauty of social media is its distinctive characteristic that makes it very different from those traditional mediums of marketing —it allows for microtargeting such as:  Demographics, Interest, Age, Behaviour, location, gender etc

 

Kenya’s population

  • Kenya had a population of 54.38 million in January 2021.

Internet users in Kenya

  • There were 21.75 million internet users in Kenya in January 2021.
  • Internet penetration in Kenya stood at 40.0% in January 2021.

 

Social media statistics for Kenya

  • There were 11.00 million social media users in Kenya in January 2021.
  • The number of social media users in Kenya increased by 2.2 million (+25%) between 2020 and 2021.
  • The number of social media users in Kenya was equivalent to 20.2% of the total population in January 2021.

In 2022, political and election advertising through paid ads is very crucial as more and more people, especially youth, are taking a keen interest in the politics and leadership of the country. Hire a political advertising agency who can get it done.

We can help you with:

  • Branding /Rebranding Visibility
  • Increase your followers.

Sounds interesting? Let’s talk. Visit our Digital Marketing agency to explore your options:  oradma.co.ke 





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