President William Ruto Pledges On Sports

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President William Ruto Pledges On Sports

We are a sporting nation. A look at the Olympics medals table will confirm that unequivocally. Sports is one domain that Kenya punches well above its weight. Kenya is an international giant in middle and long distance athletics and 7s rugby, but we also feature in a wide range of sports, including football, volleyball, swimming, golf, motorsport, tennis, cycling, shooting, archery and cricket, among others.

The brand value that Kenyans participating and excelling in on the international sports arena is incalculable. But far too often, the Government lets down our sports people, in terms of facilitation and provision of adequate resources. Given the contribution of sports to Kenya’s international standing, we should never see our sportspeople stranded in foreign countries, or complaining about equipment, allowances and hospitality during competition. Our international athletes should also never retire to a life of penury.

Our sporting prowess also portends tremendous opportunity to build a sports economy value chain that includes hosting of international sporting events, training facilities and manufacturing of sports apparel and equipment. For example, many Kenyans are unaware that we are one of the world’s leading manufacturers of dartboards. Kenya Kwanza commits to ensure that sports will be adequately funded, facilitated and developed.

Kenya Kwanza Commitment

  • Establish a high-level expert task force to identify sustainable sources of sports funding;
  • Consider the setting up of a national lottery, tax incentives for corporate sponsorship, a dedicated or ring-fenced tax and public-private partnership framework for infrastructure development.
  • Review the Sports Act in line with the recommendations;
  • Establish and resource adequately a dedicated function within the Tourism Promotion Council to attract international sporting events;
  • Leverage on our international athletics brand to develop a domestic sports apparel manufacturing cluster;
  • Expand the National Youth Talent Academy (NYTA) to include all sports and simultaneously devolve it to county level and introduce County Sports Talent Academy with the capacity to systematically identify promising sporting talent and provide necessary support through sponsorship to further their skills/talent;
  • Promote county leagues and inter-county sports championships that will culminate into a national annual sports extravaganza;
  • Return Kenya to international football.

SOURCE: Citizen Digital

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